Eco-Friendly Advertising with Impact
Clean graffiti (also known as reverse graffiti) stencils provide a sustainable and innovative approach to outdoor marketing. Instead of using paint or chemicals, this technique involves pressure washing through a stencil to remove dirt and create a temporary design on pavements, walls, or other surfaces.
How Clean Graffiti/ Reverse Graffiti works
A stencil is placed on a dirty surface, and a high-pressure jet washer is used to clean the exposed areas. Once the stencil is removed, the contrast between the cleaned sections and the remaining dirt reveals the design.
Why Use Clean Graffiti?
- Eco-Friendly – Uses only water, leaving no permanent impact or residue.
- Cost-Effective – No need for paints, only require a jet washer
- Temporary & Non-Damaging – Fades naturally over time, making it perfect for short-term campaigns.
- High Visibility – Creates eye-catching designs on busy streets and high-footfall areas.
Materials
- Clean graffiti stencils are usually made in a flexible or rigid sheet plastic - depending on preference and logistics.
- 800-micron polypropylene (rollable)
- 350-micron polyester film (rollable)
- 2mm polypropylene (rigid)
Is Clean graffiti legal? Do You Need Permission?
- Technically, reverse graffiti is ‘cleaning’ the pavement or street although some would argue it alters the appearance of the area.
- Public Spaces – Some councils may require permission before applying clean graffiti on pavements, roads, or other public areas. We always recommend checking with
- he local authority to ensure compliance.
- Private Property – If you plan to place clean graffiti on privately owned surfaces, you should obtain permission from the property owner or landlord.
Clean Graffiti for Events & Promotions
Many businesses and event organisers use clean graffiti as an eco-friendly marketing strategy, often with the support of local councils, particularly for events and community initiatives.
It’s an effective way to build anticipation in the lead-up to an event and enhance visibility on the day. Custom stencils allow for logos, slogans, and directional signage, making them a versatile promotional tool. However, always check local guidelines before applying clean graffiti to avoid potential fines or removal requests.
For clean graffiti stencils contact us now!
